Don't Trust Your Brand Trust Score
Abstract:
Through a deeper understanding of the nature of trust between consumers and brands we have developed an innovative brand trust leadership model. Leadership brands in our brand trust model achieve a 50% increase in market share and double the levels of advocacy of brands that are nominated as being trusted in a generic brand trust study. Measured the right way, brand trust has the potential to be the most insightful and highly predictive customer experience metric to drive long term growth. It's time to fix the measurement of brand trust.
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Research Papers
Don't Trust Your Brand Trust Score
Catalogue: Congress 2022: 75th Anniversary
Author: Lyndall Spooner
Company: Fifth Dimension Research and Consulting
September 27, 2022
Research Papers
Development of a trust barometer
Catalogue: ESOMAR Congress 2003: Management, Accountability and Research
Authors: Retha Groenewald, Andrea Rademeyer
Company: Ask Afrika Pty Ltd
September 14, 2003
Case Studies
Trust Houses Forte
Catalogue: Seminar 1973: From Market Research To Advertising Strategy And Vice-Versa
Authors: James F. Shaw, Robert M. Worcester
June 15, 1973
