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Videos

Digital immersion

Augmented Reality (AR) alters a person's perception by overlaying virtual images over the real-time environment while virtual reality (VR) replaces the real-time environment with a simulated environment. Increasingly, retailers and marketers are...

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence
Authors: Tan Li Ching, Viraj Juthani
Company: Nielsen
May 23, 2018
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Citation

Li Ching and Juthani (2018a, May 23). Digital immersion. ANA - ESOMAR. Retrieved March 25, 2025, from


https://ana.esomar.org/documents/digital-immersion


Videos

Predicting shopper behavior to win at retail (Spanish)

Using virtual shopping environments to understand shopper behavior. Based on a new virtual simulation platform (GfK SIMSTORE) and innovative research methodologies we are able to understand the perception and intuition of shoppers, and therefore the...

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Author: Suyvan Ley
Company: GfK
May 14, 2018
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Citation

Ley, S. (2018a, May 14). Predicting shopper behavior to win at retail (Spanish). ANA - ESOMAR. Retrieved March 25, 2025, from


https://ana.esomar.org/documents/predicting-shopper-behavior-to-win-at-retail-spanish-