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Research papers

Exploring a digital parallel universe

Decoding China's Digital Natives: an exploration of the links between digital behavior and psychological drivers.Given the amounts of money being channeled into e-commerce and digital marketing each year in China, one would assume that brands had...

Catalogue: Congress 2017: Visionary
Authors: Chris Wallbridge, Kevin Gentle, Gening Wang, Marta Dealcaraz
Company: Labbrand
September 4, 2017
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Citation

Wallbridge, Gentle, Wang and Dealcaraz (2017a, September 04). Exploring a digital parallel universe. ANA - ESOMAR. Retrieved March 22, 2025, from


https://ana.esomar.org/documents/exploring-a-digital-parallel-universe