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Research papers

Taking the english apple to Spain

This paper discusses the background to the Adams launch into Spain. The approach to the research and methodology are covered in some detail. The foundation for the research programme was provided by an appraisal of the Spanish retail scene conducted...

Catalogue: Seminar 1993: Maximising Retail Sales In Recession
Authors: Bill Allen, Maureen Johnson
June 15, 1993
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Citation

Allen and Johnson (1993a, June 15). Taking the english apple to Spain. ANA - ESOMAR. Retrieved December 06, 2023, from


https://ana.esomar.org/documents/taking-the-english-apple-to-spain