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Research papers

The application of geodemographics to retailing- Meeting the needs of the catchment

This paper discusses the role of geodemographics in retailing and its contribution to retail segmentation, store ranging and customer service. It provides an overview of the status of this new ’science’ in U.K. retailing, drawing on key...

Catalogue: ESOMAR Congress 1988
Authors: Keith Coxon, Maureen Johnson
September 1, 1988