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Research papers

Range and assortment policies

The result of this examination of the formation of range and assortment policies is to emphasise the variety of the factors that may be involved. There is a danger of advancing too fast to the stage of model-building. Where the problem is not a...

Catalogue: Seminar 1975: Product Range Policy In Retailing And Co-operation With Manufacturers
Author: Patrick McAnally
August 1, 1975
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Citation

McAnally, P. (1975a, August 01). Range and assortment policies. ANA - ESOMAR. Retrieved December 07, 2023, from


https://ana.esomar.org/documents/range-and-assortment-policies