Abstract:
The result of this examination of the formation of range and assortment policies is to emphasise the variety of the factors that may be involved. There is a danger of advancing too fast to the stage of model-building. Where the problem is not a matter of routine, these factors should be surveyed fairly systematically, and where it is a matter of routine, the existence of a complicated background should at least be kept in mind.
Research Papers
Siting studies for consumer durable shops
Catalogue: ESOMAR/WAPOR Congress 1967
Author: P. J. Gordon
 
August 1, 1967
Research Papers
The transferability of rating scale techniques to an African population
Catalogue: ESOMAR Congress 1980: Taking Stock
Authors: N. Morris, Pat van der Reis
 
September 1, 1980
Research Papers
The transferability of rating scale techniques to an African population
Catalogue: ESOMAR Congress 1980: Taking Stock
Authors: Nesta Morris, Pat van der Reis
 
September 1, 1980
