Abstract:
The result of this examination of the formation of range and assortment policies is to emphasise the variety of the factors that may be involved. There is a danger of advancing too fast to the stage of model-building. Where the problem is not a matter of routine, these factors should be surveyed fairly systematically, and where it is a matter of routine, the existence of a complicated background should at least be kept in mind.
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Research Papers
Optimal assortment and planogram development
Catalogue: Retail 2007
Author: Ian Addie
Company: Nunwood
February 19, 2007
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Safer assortment decisions by experimental design
Catalogue: Seminar 1975: Product Range Policy In Retailing And Co-operation With Manufacturers
Author: Egon Huppert
Company: Nielsen
August 1, 1975
