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Range and assortment policies

Date of publication: August 1, 1975

Catalogue: Seminar 1975: Product Range Policy In Retailing And Co-operation With Manufacturers

Author: Patrick McAnally

Abstract:

The result of this examination of the formation of range and assortment policies is to emphasise the variety of the factors that may be involved. There is a danger of advancing too fast to the stage of model-building. Where the problem is not a matter of routine, these factors should be surveyed fairly systematically, and where it is a matter of routine, the existence of a complicated background should at least be kept in mind.

Patrick McAnally

Author

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Research Papers

Siting studies for consumer durable shops

Catalogue: ESOMAR/WAPOR Congress 1967

Author: P. J. Gordon

 

August 1, 1967

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Citation

Gordon, P. J. (1967a, August 01). Siting studies for consumer durable shops. ANA - ESOMAR. Retrieved December 11, 2023, from


https://ana.esomar.org/documents/siting-studies-for-consumer-durable-shops


Research Papers

The transferability of rating scale techniques to an African population

Catalogue: ESOMAR Congress 1980: Taking Stock

Authors: N. Morris, Pat van der Reis

 

September 1, 1980

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Citation

Morris and van der Reis (1980a, September 01). The transferability of rating scale techniques to an African population. ANA - ESOMAR. Retrieved December 11, 2023, from


https://ana.esomar.org/documents/the-transferability-of-rating-scale-techniques-to-an-african-population


Research Papers

The transferability of rating scale techniques to an African population

Catalogue: ESOMAR Congress 1980: Taking Stock

Authors: Nesta Morris, Pat van der Reis

 

September 1, 1980

×

Citation

Morris and van der Reis (1980a, September 01). The transferability of rating scale techniques to an African population. ANA - ESOMAR. Retrieved December 11, 2023, from


https://ana.esomar.org/documents/the-transferability-of-rating-scale-techniques-to-an-african-population-2065


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Citation

McAnally, P. (1975a, August 01). Range and assortment policies. ANA - ESOMAR. Retrieved December 11, 2023, from


https://ana.esomar.org/documents/the-transferability-of-rating-scale-techniques-to-an-african-population-2065