Range and assortment policies


The result of this examination of the formation of range and assortment policies is to emphasise the variety of the factors that may be involved. There is a danger of advancing too fast to the stage of model-building. Where the problem is not a matter of routine, these factors should be surveyed fairly systematically, and where it is a matter of routine, the existence of a complicated background should at least be kept in mind.

Patrick McAnally


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Research Papers

Research Papers

Research Papers

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