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Research papers

Flip the Coin

A whopping 190 million Indians (15% of the Indian population) are e-tail customers. Flipkart is a pioneer and aloved brand in India across Metro and Tier 2 cities. Growing at an exponential rate, the market value of the ecommerce industry in India is...

Catalogue: Congress 2022: 75th Anniversary
Author: Priyanka Bhargav
Company: Flipkart Internet Pvt Ltd
September 23, 2022

Research papers

Breaking the blue ocean barriers

With a pool of 250 million potential consumers to tap into, what are the barriers we need to break down and how do we do it? The fashion market in India is a $70 Bn industry as per the Fashion Forward 2020 report by BCG & Facebook. Online is an...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Authors: Ameya Saxena, Archana Pai, Priyanka Bhargav
November 11, 2018

Research papers

Fast fashion delivered

Thus the proactive research was able to effectively utilise technology, passive techniques and leverage internal and secondary data available to deliver quality and on the go insights leading to improved engagement and increased revenue. There was...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Authors: Archana Pai, Priyanka Bhargav
November 11, 2018

Videos

Jabong

The Talent Contest: ESOMAR Research Effectiveness Award Finalist.

Catalogue: Congress 2018
Authors: Archana Pai, Priyanka Bhargav
September 23, 2018