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Flip the Coin

Date of publication: September 23, 2022

Catalogue: Congress 2022: 75th Anniversary

Company: Flipkart Internet Pvt Ltd

Author: Priyanka Bhargav

Abstract:

A whopping 190 million Indians (15% of the Indian population) are e-tail customers. Flipkart is a pioneer and a loved brand in India across Metro and Tier 2 cities. Growing at an exponential rate, the market value of the ecommerce industry in India is estimated to reach $200 billion by 2027. COVID-19, demonetisation and digitisation has accelerated this growth.

Priyanka Bhargav

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Flip the Coin

Catalogue: Congress 2022: 75th Anniversary

Author:

 

September 23, 2022

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Citation

(2022a, September 23). Flip the Coin. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/flip-the-coin-11940


Research Papers

The other side of the coin

Catalogue: Latin America 1997: The Dynamics Of Change In Latin America

Authors: Pablo Jose Rivera, Carmen Nora Olivencia

 

May 1, 1997

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Citation

Rivera and Olivencia (1997a, May 01). The other side of the coin . ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/the-other-side-of-the-coin-


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Both sides of the coin

Catalogue: Seminar 1991: The Growing Individualisation Of Consumer Lifestyles And Demand

Authors: Barbara Prassek, Judith E. J. Bloks

Company: NIPO

June 15, 1991

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Citation

Prassek and Bloks (1991a, June 15). Both sides of the coin. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/both-sides-of-the-coin


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Citation

Bhargav, P. (2022a, September 23). Flip the Coin. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/both-sides-of-the-coin