Flip the Coin

Date of publication: September 23, 2022


A whopping 190 million Indians (15% of the Indian population) are e-tail customers. Flipkart is a pioneer and a loved brand in India across Metro and Tier 2 cities. Growing at an exponential rate, the market value of the ecommerce industry in India is estimated to reach $200 billion by 2027. COVID-19, demonetisation and digitisation has accelerated this growth.

Priyanka Bhargav


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