Resources Library by ANA

Flavor Innovation Powered By A Digital-First Approach To Leveraging Current Consumer Understanding

Catalogue: Asia Pacific 2023 - Innovation

Authors: Ushma Kapadia, Sagar Ramsinghani, Serene Wilson

Companies: Nestle, Kantar

November 28, 2023

Crystallising the Digital First Moment of Truth of Unknown Targets

By using the online behavioural data (owned by VALUES) of approximately 2.5 million people across Japan to conduct statistical processing, it is possible to visualise the scale (in the number of users) of high-potential users who are unknown or have...

Catalogue: Asia Pacific 2023 - Innovation

Authors: Akiko Koyasu, Yoshiaki Saito

November 22, 2023

Maximising Research Impact with VR

In the dynamic landscape of design and innovation, IKEA (in partnership with the award-winning insight consultancy Brandnographer), sets a transformative precedent through its visionary "Life at Home Asia" project. This initiative seamlessly marries...

Catalogue: Asia Pacific 2023 - Innovation

Authors: Ruby Chui, Lydia Choi-Johansson, Ruby Chui, Lydia Choi-Johansson, Ruby Chui, Lydia Choi-Johansson, Ruby Chui, Lydia Choi-Johansson, Ruby Chui, Lydia Choi-Johansson, Ruby Chui, Lydia Choi-Johansson, Ruby Chui, Lydia Choi-Johansson, Ruby Chui, Lydia Choi-Johansson, Ruby Chui, Lydia Choi-Johansson, Ruby Chui, Lydia Choi-Johansson, Ruby Chui, Lydia Choi-Johansson, Ruby Chui, Lydia Choi-Johansson, Ruby Chui, Lydia Choi-Johansson, Ruby Chui, Lydia Choi-Johansson, Ruby Chui, Lydia Choi-Johansson, Ruby Chui, Lydia Choi-Johansson, Ruby Chui, Lydia Choi-Johansson, Ruby Chui, Lydia Choi-Johansson, Ruby Chui, Lydia Choi-Johansson, Ruby Chui, Lydia Choi-Johansson, Ruby Chui, Lydia Choi-Johansson, Ruby Chui, Lydia Choi-Johansson, Ruby Chui, Lydia Choi-Johansson, Ruby Chui, Lydia Choi-Johansson, Ruby Chui, Lydia Choi-Johansson, Ruby Chui, Lydia Choi-Johansson, Ruby Chui, Lydia Choi-Johansson, Ruby Chui, Lydia Choi-Johansson, Ruby Chui, Lydia Choi-Johansson, Ruby Chui, Lydia Choi-Johansson, Ruby Chui, Lydia Choi-Johansson

November 22, 2023

A New Framework for Interpreting Repurchasing Behaviour

Understanding the purchase journey is one of the most important and popular research topics in modern marketing research. The funnel model, which describes a consumer's purchase process by breaking it down into critical stages, has been the dominant...

Catalogue: Asia Pacific 2023 - Innovation

Authors: Yongtae Park, Yongtae Park, Yongtae Park, Yongtae Park, Yongtae Park, Yongtae Park, Yongtae Park, Yongtae Park, Yongtae Park, Yongtae Park, Yongtae Park, Yongtae Park, Yongtae Park, Yongtae Park, Yongtae Park, Yongtae Park, Yongtae Park, Yongtae Park, Yongtae Park, Yongtae Park, Yongtae Park, Yongtae Park, Yongtae Park, Yongtae Park, Yongtae Park, Yongtae Park, Yongtae Park, Yongtae Park, Yongtae Park, Yongtae Park, Yongtae Park, Yongtae Park, Yongtae Park, Yongtae Park, Yongtae Park, Yongtae Park, Yongtae Park, Yongtae Park, Yongtae Park, Yongtae Park, Yongtae Park, Yongtae Park, Yongtae Park, Yongtae Park, Yongtae Park, Yongtae Park, Yongtae Park, Yongtae Park, Yongtae Park, Yongtae Park, Yongtae Park, Yongtae Park, Yongtae Park, Yongtae Park, Yongtae Park, Yongtae Park, Yongtae Park, Yongtae Park, Yongtae Park, Yongtae Park, Yongtae Park, Yongtae Park, Yongtae Park, Yongtae Park, Yongtae Park, Yongtae Park, Yongtae Park, Yongtae Park

November 22, 2023

The Formula to Decoding the Future of Infant Nutrition

How hard is it to feed a baby? Much harder than you might think. Each canister of infant formula is packed full of information about nutrients, formula features and their vast range of benefits. Which of those benefits matter to parents and why? Do...

Catalogue: Asia Pacific 2023 - Innovation

Authors: Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum

November 22, 2023

Wooing the Next Billion Customers

As startups and established brands grapple for profitable growth across markets, pioneering the development of a customer acquisition model that can lower the cost of growth is imperative. India?s rise as the world?s most populous economy with low...

Catalogue: Asia Pacific 2023 - Innovation

Authors: Adrian Terron, Anju Joseph, Kavita Mahto, Adrian Terron, Anju Joseph, Kavita Mahto, Adrian Terron, Anju Joseph, Kavita Mahto, Adrian Terron, Anju Joseph, Kavita Mahto, Adrian Terron, Anju Joseph, Kavita Mahto, Adrian Terron, Anju Joseph, Kavita Mahto, Adrian Terron, Anju Joseph, Kavita Mahto, Adrian Terron, Anju Joseph, Kavita Mahto, Adrian Terron, Anju Joseph, Kavita Mahto, Adrian Terron, Anju Joseph, Kavita Mahto, Adrian Terron, Anju Joseph, Kavita Mahto, Adrian Terron, Anju Joseph, Kavita Mahto, Adrian Terron, Anju Joseph, Kavita Mahto, Adrian Terron, Anju Joseph, Kavita Mahto, Adrian Terron, Anju Joseph, Kavita Mahto, Adrian Terron, Anju Joseph, Kavita Mahto, Adrian Terron, Anju Joseph, Kavita Mahto, Adrian Terron, Anju Joseph, Kavita Mahto, Adrian Terron, Anju Joseph, Kavita Mahto, Adrian Terron, Anju Joseph, Kavita Mahto, Adrian Terron, Anju Joseph, Kavita Mahto, Adrian Terron, Anju Joseph, Kavita Mahto, Adrian Terron, Anju Joseph, Kavita Mahto, Adrian Terron, Anju Joseph, Kavita Mahto, Adrian Terron, Anju Joseph, Kavita Mahto, Adrian Terron, Anju Joseph, Kavita Mahto, Adrian Terron, Anju Joseph, Kavita Mahto, Adrian Terron, Anju Joseph, Kavita Mahto, Adrian Terron, Anju Joseph, Kavita Mahto, Adrian Terron, Anju Joseph, Kavita Mahto, Adrian Terron, Anju Joseph, Kavita Mahto, Adrian Terron, Anju Joseph, Kavita Mahto, Adrian Terron, Anju Joseph, Kavita Mahto, Adrian Terron, Anju Joseph, Kavita Mahto, Adrian Terron, Anju Joseph, Kavita Mahto, Adrian Terron, Anju Joseph, Kavita Mahto, Adrian Terron, Anju Joseph, Kavita Mahto, Adrian Terron, Anju Joseph, Kavita Mahto, Adrian Terron, Anju Joseph, Kavita Mahto, Adrian Terron, Anju Joseph, Kavita Mahto, Adrian Terron, Anju Joseph, Kavita Mahto, Adrian Terron, Anju Joseph, Kavita Mahto, Adrian Terron, Anju Joseph, Kavita Mahto

November 22, 2023

Drive Innovation Success by Humanising AI

In today?s era of rapid technological change, two words effortlessly capture the force that is shaping tomorrow: artificial intelligence (AI). While nearly every industry is beginning to adopt AI, optimal applications for new product development are...

Catalogue: Asia Pacific 2023 - Innovation

Authors: Colin Ho, Jiongming Mu

November 22, 2023

Hacking the human mind

Catalogue: Congress 2023

Author: Richard Shotton

Company: The Choice Factory

October 5, 2023

Empowering Danone's innovation pipeline through search analytics

Catalogue: Congress 2023

Authors: Sophia Bulatova, Beste Demir

Companies: Kantar, Danone

October 5, 2023