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Research papers

Building the corporate brand

This paper deals with the specific research methods and tools used to help UBS develop a global corporate brand with credible appeal to high net worth customers who think of he individual advisor as the 'brand'. The Wirthlin Values approach is used...

Catalogue: Congress 2006: Foresight
Authors: Oliver Loch, Patricia Kidd
Company: Harris Interactive (Europe)
June 15, 2006
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Citation

Loch and Kidd (2006a, June 15). Building the corporate brand . ANA - ESOMAR. Retrieved November 28, 2023, from


https://ana.esomar.org/documents/building-the-corporate-brand-


Research papers

Building the corporate brand

This paper deals with the specific research methods and tools used to help UBS develop a global corporate brand with credible appeal to high net worth customers who think of he individual advisor as the 'brand'. The Wirthlin Values approach is used...

Catalogue: ESOMAR Conference on Financial Services 2005
Authors: Oliver Loch, Patricia Kidd
Company: Harris Interactive (Europe)
February 1, 2005
×

Citation

Loch and Kidd (2005a, February 01). Building the corporate brand. ANA - ESOMAR. Retrieved November 28, 2023, from


https://ana.esomar.org/documents/building-the-corporate-brand