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Building the corporate brand

Date of publication: February 1, 2005

Catalogue: ESOMAR Conference on Financial Services 2005

Company: Harris Interactive (Europe)

Authors: Oliver Loch, Patricia Kidd

Abstract:

This paper deals with the specific research methods and tools used to help UBS develop a global corporate brand with credible appeal to high net worth customers who think of he individual advisor as the 'brand'. The Wirthlin Values approach is used to develop an emotionally-based global positioning that links the relevant elements of the advisor and the firm to motivating personal emotions shared by investors around the globe.

Oliver Loch

Author

This is a long description of some author details.

Patricia Kidd

Author

This is a long description of some author details.

Research Papers

Building the corporate brand

Catalogue: Congress 2006: Foresight

Authors: Oliver Loch, Patricia Kidd

Company: Harris Interactive (Europe)

June 15, 2006

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Citation

Loch and Kidd (2006a, June 15). Building the corporate brand . ANA - ESOMAR. Retrieved March 23, 2023, from


https://ana.esomar.org/documents/building-the-corporate-brand-


Research Papers

Storytelling with international millionaires

Catalogue: Congress 2008: Frontiers

Authors: Sarah Hamburger, Patricia Lawry

 

September 26, 2008

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Citation

Hamburger and Lawry (2008a, September 26). Storytelling with international millionaires. ANA - ESOMAR. Retrieved March 23, 2023, from


https://ana.esomar.org/documents/storytelling-with-international-millionaires


Magazines

Research World (May 2006)

Catalogue: Research World 2006

Author: ESOMAR B.V.

 

May 1, 2006

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Citation

B.V., E. (2006a, May 01). Research World (May 2006). ANA - ESOMAR. Retrieved March 23, 2023, from


https://ana.esomar.org/documents/research-world-may-2006-


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Citation

Loch and Kidd (2005a, February 01). Building the corporate brand. ANA - ESOMAR. Retrieved March 23, 2023, from


https://ana.esomar.org/documents/research-world-may-2006-