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Research papers

The power of Pacha Mama

The results of this research project opens new possibilities of including new research approaches where one can find innovative material contributing to the successful construction of powerful local brands. Working in the examination of the...

Catalogue: Latin America 2012: Uncovering Opportunities
Authors: María Augusta Iturralde, Julia Paez
Companies: Apoyo, Neurosketch
May 3, 2012
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Citation

Iturralde and Paez (2012a, May 03). The power of Pacha Mama. ANA - ESOMAR. Retrieved December 05, 2023, from


https://ana.esomar.org/documents/the-power-of-pacha-mama


Research papers

Purchase prediction and brand loyalty

Traditionally product assessment -before and after its launch- has relied primarily on verbalizations and surveys. These methods offer great insight regarding consumer's opinion and cultural perception. Recent research in neuroscience contributes to...

Catalogue: Latin America 2012: Uncovering Opportunities
Authors: Alejandro Salgado-Montejo, Carlos Velasco, María José Calvo, María Fernanda Gómez
Company: Neurosketch
May 3, 2012
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Citation

Salgado-Montejo, Velasco, Calvo and Gómez (2012a, May 03). Purchase prediction and brand loyalty. ANA - ESOMAR. Retrieved December 05, 2023, from


https://ana.esomar.org/documents/purchase-prediction-and-brand-loyalty


Research papers

What can tobacco addiction teach us about consumer decision making?

This paper sheds light on how emotion, anxiety, reward, and hedonic forecast are involved in consumer behavior. The presenters seek to relate how changes in reward and hedonic forecast mechanisms in chronic tobacco use can help understand the way...

Catalogue: Congress 2011: Impact
Authors: Alejandro Salgado-Montejo, Carlos Velasco, Cristina Blanco, Enrique Guarin
Company: Neurosketch
September 18, 2011
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Citation

Salgado-Montejo, Velasco, Blanco and Guarin (2011a, September 18). What can tobacco addiction teach us about consumer decision making?. ANA - ESOMAR. Retrieved December 05, 2023, from


https://ana.esomar.org/documents/what-can-tobacco-addiction-teach-us-about-consumer-decision-making-