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Acting on the Unsaid

How we can change our thought processes, allowing room for both expression and action, transforming our approach to research and ultimately fostering business growth. And the business grew; this is what Chokis in CARICAM is about.

Catalogue: Latin America 2024
Authors: Carolina Porcari, Luis Alejandro Zarate, Itzelli Vizcaino, Ezequiel Erdei
Companies: PepsiCo, Mega Research
April 24, 2024


The challenge of a global brand in unstable times (Spanish)

Consumer Mood came up in a context of regional economic crisis, seeking to provide Coca-Cola with local sensitivity without losing sight of its international status. Taking care of the rest of these aforementioned points was not part of the design,...

Catalogue: Latin America 2019
Authors: Carolina Porcari, Sabrina Scolnic
Companies: Compañia de Negocios Moiguer, The Coca-Cola Company
April 8, 2019