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Respondent engagement

Automation makes it easy to ask more from our respondents without fully considering the impact on engagement. While video and voice techniques offer hope to increase insight, do these just make it more difficult to engage respondents? We examined the...

Catalogue: Congress 2016: #WOW
Authors: Sherri Stevens, Stefan Kuegler, Jason Morris
June 15, 2016
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Citation

Stevens, Kuegler and Morris (2016a, June 15). Respondent engagement. ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/respondent-engagement