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Research papers

While we "go create" you need to "go measure"

The focus of this paper is on the interactive element of that campaign, broadly defined as covering the areas of WAP, Web advertising and sponsorship and early work within Interactive TV (iTV). The campaign and media strategies have been acknowledged...

Catalogue: ESOMAR Conference Worldwide Online Measurement 2001
Authors: Tim Foley, Peter Magnani, Leigh Terry
Company: OMD Group
June 1, 2001