Abstract:
The focus of this paper is on the interactive element of that campaign, broadly defined as covering the areas of WAP, Web advertising and sponsorship and early work within Interactive TV (iTV). The campaign and media strategies have been acknowledged as effective through measures of results in the marketplace as well as industry recognition.
Research Papers
Mobile devices and consumer marketing
Catalogue: Consumer Insights 2005
Authors: Brenda Leeuwenberg, Olly Wright
 
November 15, 2005
Magazines
Research World (July/August 2000)
Catalogue: Research World 2000
Author: ESOMAR B.V.
 
August 1, 2000
Research Papers
Certainty in a virtual world- Dream o reality?
Catalogue: ESOMAR Conference Worldwide Online Measurement 2001
Author: Richard Foan
 
June 1, 2001
