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While we "go create" you need to "go measure"

Date of publication: June 1, 2001

Catalogue: ESOMAR Conference Worldwide Online Measurement 2001

Company: OMD Group

Authors: Tim Foley, Peter Magnani, Leigh Terry

Abstract:

The focus of this paper is on the interactive element of that campaign, broadly defined as covering the areas of WAP, Web advertising and sponsorship and early work within Interactive TV (iTV). The campaign and media strategies have been acknowledged as effective through measures of results in the marketplace as well as industry recognition.

Tim Foley

Author

This is a long description of some author details.

Peter Magnani

Author

This is a long description of some author details.

Leigh Terry

Author

This is a long description of some author details.

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Foley, Magnani and Terry (2001a, June 01). While we "go create" you need to "go measure". ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/getting-the-research-we-need