While we "go create" you need to "go measure"

Date of publication: June 1, 2001

Abstract:

The focus of this paper is on the interactive element of that campaign, broadly defined as covering the areas of WAP, Web advertising and sponsorship and early work within Interactive TV (iTV). The campaign and media strategies have been acknowledged as effective through measures of results in the marketplace as well as industry recognition.

Tim Foley

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Peter Magnani

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Leigh Terry

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