Back

While we "go create" you need to "go measure"

Date of publication: June 1, 2001

Catalogue: ESOMAR Conference Worldwide Online Measurement 2001

Company: OMD Group

Authors: Tim Foley, Peter Magnani, Leigh Terry

Abstract:

The focus of this paper is on the interactive element of that campaign, broadly defined as covering the areas of WAP, Web advertising and sponsorship and early work within Interactive TV (iTV). The campaign and media strategies have been acknowledged as effective through measures of results in the marketplace as well as industry recognition.

Tim Foley

Author

This is a long description of some author details.

Peter Magnani

Author

This is a long description of some author details.

Leigh Terry

Author

This is a long description of some author details.

Research Papers

Mobile devices and consumer marketing

Catalogue: Consumer Insights 2005

Authors: Brenda Leeuwenberg, Olly Wright

 

November 15, 2005

×

Citation

Leeuwenberg and Wright (2005a, November 15). Mobile devices and consumer marketing. ANA - ESOMAR. Retrieved December 01, 2023, from


https://ana.esomar.org/documents/mobile-devices-and-consumer-marketing


Magazines

Research World (July/August 2000)

Catalogue: Research World 2000

Author: ESOMAR B.V.

 

August 1, 2000

×

Citation

B.V., E. (2000a, August 01). Research World (July/August 2000). ANA - ESOMAR. Retrieved December 01, 2023, from


https://ana.esomar.org/documents/research-world-july-august-2000-


Research Papers

Certainty in a virtual world- Dream o reality?

Catalogue: ESOMAR Conference Worldwide Online Measurement 2001

Author: Richard Foan

 

June 1, 2001

×

Citation

Foan, R. (2001a, June 01). Certainty in a virtual world- Dream o reality?. ANA - ESOMAR. Retrieved December 01, 2023, from


https://ana.esomar.org/documents/certainty-in-a-virtual-world--dream-o-reality-


  • PDF
  • This could also be of interest
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
Research and decision Authors: H. S. Rich, J. S. Smith
×

Citation

Foley, Magnani and Terry (2001a, June 01). While we "go create" you need to "go measure". ANA - ESOMAR. Retrieved December 01, 2023, from


https://ana.esomar.org/documents/certainty-in-a-virtual-world--dream-o-reality-