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Research papers

The evolved consumer

The global economic crisis has resulted in some predictable consumer behaviour changes. Even prior to the economic slowdown we were sensing shifts in consumer attitude towards the conspicuous consumption which had dominated the previous decade....

Catalogue: Latin America 2010: The Innovation Journey
Author: Karina Besprosvan
Company: integral, OmnicomMediaGroup
May 21, 2010
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Citation

Besprosvan, K. (2010a, May 21). The evolved consumer. ANA - ESOMAR. Retrieved November 30, 2023, from


https://ana.esomar.org/documents/the-evolved-consumer


Research papers

Where do you really watch when you are seeing?

This presentation employs the latest technology to better understand the relationship between what people say they watch versus what they actually are watching during a product placement segments of television. As such, the paper is based on a...

Catalogue: WM3- Worldwide Multi Media Measurement 2008
Authors: Mike Hess, Karina Besprosvan
Company: integral, OmnicomMediaGroup
June 1, 2008
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Citation

Hess and Besprosvan (2008a, June 01). Where do you really watch when you are seeing?. ANA - ESOMAR. Retrieved November 30, 2023, from


https://ana.esomar.org/documents/where-do-you-really-watch-when-you-are-seeing-


Research papers

I did not hear you the fist time

This paper demonstrates the use of econometrics in the researchenvironment. Traditional media econometrics has used a decayed TVRapproach to account for the effects of advertising. This has helped deliverquantification, and in some instances the...

Catalogue: ESOMAR Worldwide Advertising Conference 2000
Authors: Tim Foley, Chris Mee
Companies: integral, OmnicomMediaGroup, ,
November 1, 2000
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Citation

Foley and Mee (2000a, November 01). I did not hear you the fist time. ANA - ESOMAR. Retrieved November 30, 2023, from


https://ana.esomar.org/documents/i-did-not-hear-you-the-fist-time