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Research papers

Getting intimate with our world

As researchers, we add the most value when we combine our research findings with our overall knowledge and experience. It is therefore incumbent upon us to increase what we know, by actively observing and analyzing things both large and small. This...

Catalogue: Qualitative 2008: Consumer Choice
Author: Keren Solomon
November 20, 2008
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Citation

Solomon, K. (2008a, November 20). Getting intimate with our world. ANA - ESOMAR. Retrieved November 30, 2023, from


https://ana.esomar.org/documents/getting-intimate-with-our-world


Research papers

Revisiting print measures in a channel planning world

This paper examines new developments in readership analysis and explores an innovative solution to the issue of managing the accumulation of print audiences in the Dutch market. The authors present ways to work within the paradigm of traditional...

Catalogue: ESOMAR/ARF WAM Conference 2003: Print
Authors: Peter Kloprogge, Tim Foley
June 19, 2003
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Citation

Kloprogge and Foley (2003a, June 19). Revisiting print measures in a channel planning world. ANA - ESOMAR. Retrieved November 30, 2023, from


https://ana.esomar.org/documents/revisiting-print-measures-in-a-channel-planning-world