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Revisiting print measures in a channel planning world

Date of publication: June 19, 2003

Catalogue: ESOMAR/ARF WAM Conference 2003: Print

Authors: Peter Kloprogge, Tim Foley

Abstract:

This paper examines new developments in readership analysis and explores an innovative solution to the issue of managing the accumulation of print audiences in the Dutch market. The authors present ways to work within the paradigm of traditional research, but through analysis, help make print a more actionable and more precisely controlled medium in a channel planning age.

Peter Kloprogge

Author

This is a long description of some author details.

Tim Foley

Author

This is a long description of some author details.

Research Papers

Bringing magazine measurement into the 21st century

Catalogue: WM3- Worldwide Multi Media Measurement 2008

Authors: Danielle Siegers, Patrick Hermie, Peter Masson

Company: Bucknull & Masson

June 1, 2008

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Citation

Siegers, Hermie and Masson (2008a, June 01). Bringing magazine measurement into the 21st century. ANA - ESOMAR. Retrieved November 30, 2023, from


https://ana.esomar.org/documents/bringing-magazine-measurement-into-the-21st-century


Research Papers

The contribution of magazines in mixed TV-print schedules

Catalogue: ESOMAR/ARF WAM Conference 2002: Print

Authors: Michelle de Montigny, Roland Soong

Company: KANTAR TNS Malaysia

June 13, 2002

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Citation

de Montigny and Soong (2002a, June 13). The contribution of magazines in mixed TV-print schedules. ANA - ESOMAR. Retrieved November 30, 2023, from


https://ana.esomar.org/documents/the-contribution-of-magazines-in-mixed-tv-print-schedules


Research Papers

Newsstand

Catalogue: ESOMAR/ARF WAM Conference 2002: Print

Author: Barbara L. Zack

 

June 13, 2002

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Citation

Zack, B. L. (2002a, June 13). Newsstand. ANA - ESOMAR. Retrieved November 30, 2023, from


https://ana.esomar.org/documents/newsstand


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Citation

Kloprogge and Foley (2003a, June 19). Revisiting print measures in a channel planning world. ANA - ESOMAR. Retrieved November 30, 2023, from


https://ana.esomar.org/documents/newsstand