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Research papers

Retail innovation learnings from a segmented shop formula: Sunka

At the beginning of summer in 2001, Sunka, a new generation supermarket, was launched in Lleida (Catalonia, Spain) and was successful from the start. The supermarket became quite famous in the retail sector. The aim of this presentation is to present...

Catalogue: ESOMAR Conference on Retailing/Category Management 2003
Authors: Xavier Roure, Lluis Martinez-Ribes
October 26, 2003