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Retail innovation learnings from a segmented shop formula: Sunka

Date of publication: October 26, 2003

Catalogue: ESOMAR Conference on Retailing/Category Management 2003

Authors: Xavier Roure, Lluis Martinez-Ribes

Abstract:

At the beginning of summer in 2001, Sunka, a new generation supermarket, was launched in Lleida (Catalonia, Spain) and was successful from the start. The supermarket became quite famous in the retail sector. The aim of this presentation is to present the retail innovation method used by the presenters, as well as the Sunka retail mix and its results.Sunka targets young families with small children in which both parents work, and it offers them a wide range of solutions to meet their daily needs. The SUPSA Company is highly innovative, and won the Global Electronic Marketing Award in 1999 for customised vouchers printed at checkouts.

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