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Research papers

Consumer choice for over-the-counter drugs and supplements in the health care arena

A framework is presented to understand how consumers respond to eight topics for OTC health care, ranging from simple physical examinations to medicinal shampoo.The objective is to understand how consumers process information about health care, such...

Catalogue: Global Healthcare 2004
Authors: Hollis Ashman, Howard R. Moskowitz, Samuel Rabino, Dorothy Minkus- McKenna, John Himmelstein
Company: Moskowitz Jacobs Inc.
February 22, 2004
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Citation

Ashman, Moskowitz, Rabino, Minkus- McKenna and Himmelstein (2004a, February 22). Consumer choice for over-the-counter drugs and supplements in the health care arena. ANA - ESOMAR. Retrieved June 07, 2023, from


https://ana.esomar.org/documents/consumer-choice-for-over-the-counter-drugs-and-supplements-in-the-health-care-arena


Research papers

The shopper's mind

Creating an experience or an emotional connection with the customer requires that the marketer or retailer first understand that this experience or emotional connection is not the same for every customer. Across multiple shopping experiences there...

Catalogue: ESOMAR Conference on Retailing/Category Management 2003
Authors: Hollis Ashman, Howard R. Moskowitz, Samuel Rabino, Dorothy Minkus- McKenna
October 26, 2003
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Citation

Ashman, Moskowitz, Rabino and Minkus- McKenna (2003a, October 26). The shopper's mind. ANA - ESOMAR. Retrieved June 07, 2023, from


https://ana.esomar.org/documents/the-shopper-s-mind