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Research papers

Seeking a balance between the needs of a bank and the demands of the market place

Competition among banks in the United Kingdom developed very rapidly in the first half of the nineteen-seventies. The introduction of "Competition and Credit Control" in 1971 was a major factor in hastening the destruction of the earlier cartelistic...

Catalogue: Seminar 1975: The Use Of Market Research In The Financial Fields
Author: Geoffrey C. Naylor
February 1, 1975

Research papers

Active information on investments (German)

The prerequisite for any market process is the communication between supplier and consumer. Communication in two respects: 1. In that the supplier is active in informing the consumer in line with the latter's requirements; 2. In that the consumer is...

Catalogue: Seminar 1975: The Use Of Market Research In The Financial Fields
Author: L. Bransch
February 1, 1975

Research papers

The possibilities of utilizing large samples in the financial field

For almost five years the Infratest financial research has been conducting continuous inquiries based on large numbers of cases. The financial market data service is based on 20.000 eases, a sample which is conducted in 10 subordinate samples,...

Catalogue: Seminar 1975: The Use Of Market Research In The Financial Fields
Authors: J. Buchner, T. Achelis
Company: Infratest dimap Gesellschaft fur Trend- und Wahlforschung mbH
February 1, 1975

Research papers

The possibilities of utilizing large samples in the financial field (German)

For almost five years the Infratest financial research has been conducting continuous inquiries based on large numbers of cases. The financial market data service is based on 20.000 eases, a sample which is conducted in 10 subordinate samples,...

Catalogue: Seminar 1975: The Use Of Market Research In The Financial Fields
Authors: J. Buchner, T. Achelis
Company: Infratest dimap Gesellschaft fur Trend- und Wahlforschung mbH
February 1, 1975

Research papers

The bank new customer behaviour and communication simulation models

The present study develops a System which explains resultant data (opening new check-accounts) in terms of causal measures (customer behaviour) and enables Management to set strategic plans, to control and evaluate them.The System of the present...

Catalogue: Seminar 1975: The Use Of Market Research In The Financial Fields
Author: Alexandre Thabor
February 1, 1975

Research papers

The corporate banking customer

Corporate banking research is helping banks, and especially US banks to design and market services for corporate customers in their own domestic markets, and internationally. Despite the current economic and financial situation, research can help...

Catalogue: Seminar 1975: The Use Of Market Research In The Financial Fields
Authors: N. Spencer, Mervyn Flack, Peter Bartram
Company: Harris Interactive (Europe)
February 1, 1975