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Set your business apart

We have access to more data than ever before, and how we deal with all this data is more important than ever. Not just to the individual or respondent behind the data, but to your consumers and clients as well.Protecting personal data and delivering...

Catalogue: Webinars 2017
Authors: Joke Ruwen, Kim Smouter-Umans, Enrique Domingo de Bias, Reg Baker, Hana Huntova
November 7, 2017


ESOMAR and GRBN joint Webinar: Using incentives and sweepstakes in international online research

This webinar takes that guidance and explains in further detail what every researcher should know about incentives and sweepstakes. Expert speakers will guide you through the key issues for professional best practice, how to avoid some of the legal...

Catalogue: Webinars 2016
Authors: Mario Callegaro, Enrique Domingo de Bias, Debrah Harding
June 15, 2016

Research papers

Re-establishing the bond of brands and advertising with consumers

Spanish consumers and manufacturers are showing signs of a mismatch regarding needs and expectations from brands and advertising. During the spring of 1971 Inner Research conducted research applying a qualitative methodology to the brand issue....

Catalogue: Seminar 1998: Adding Transparency To Brand Management
Authors: Adolfo Estrella Cabrera, Enrique Domingo de Bias
June 15, 1998

Research papers

Quality of exposure

The paper is divided into two parts. First, recent changes with regard to the Spanish TV offer are briefly discussed, outlining the evolution from a public monopoly with only two channels of national coverage to the current situation, in which the...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Author: Enrique Domingo de Bias
June 15, 1992