Abstract:

We have access to more data than ever before, and how we deal with all this data is more important than ever. Not just to the individual or respondent behind the data, but to your consumers and clients as well. Protecting personal data and delivering good quality insights can set your business apart. How do clients, consumers, governments and decision-makers choose who to do business with? Following the professional standards in ESOMAR's ICC/ESOMAR Code will make you a more trustworthy partner and brand than your competitors. In this webinar we will explain how our Code will help you meet the ethical standards expected, while making full use of the new opportunities offered by social media, smartphones, the Internet of Things and other types of (digital) data.