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Research papers

Tips and Tricks to Make Pricing Research Better and More Actionable

Pricing research can have a profound impact on a company's business results. However, to do so it needs to be conducted with a detailed understanding of how buyers make purchase decisions, as established by behavioural economics. The learnings from...

Catalogue: North America 2024 - Innovation
Author: Per Sjofors
Company: Sjofors Partners Inc
August 5, 2024
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Citation

Sjofors, P. (2024a, August 05). Tips and Tricks to Make Pricing Research Better and More Actionable. ANA - ESOMAR. Retrieved October 05, 2024, from


https://ana.esomar.org/documents/tips-and-tricks-to-make-pricing-research-better-and-more-actionable


Research papers

Transformative Insights: The Journey from Research in Sustainable Innovation

In a world where strategic innovation is pivotal for lasting impact, the role of market(ing) research in supporting startups on this journey is also pivotal, but many startups are skittish when it comes to investing funding towards consumer research...

Catalogue: North America 2024 - Innovation
Authors: Megan Peitz, Nitin Iyer, Harry Tannenbaum
Companies: Mill, Numerious
August 5, 2024
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Citation

Peitz, Iyer and Tannenbaum (2024a, August 05). Transformative Insights: The Journey from Research in Sustainable Innovation. ANA - ESOMAR. Retrieved October 05, 2024, from


https://ana.esomar.org/documents/transformative-insights-the-journey-from-research-in-sustainable-innovation


Research papers

From Shelf to Sip: Uncovering a Winning Consumer Journey for Suntory Global Spirits? -196 Hard Seltzer

To capture consumer attention in the competitive ready-to-drink (RTD) alcoholic beverage space, products must stand out on the shelf and catch the consumer?s eye. However, that?s just the tip of the iceberg in this burgeoning category: in order to...

Catalogue: North America 2024 - Innovation
Authors: Shira Horn, Jenny Stephen
Companies: Suntory , AMC Global
July 5, 2024
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Citation

Horn and Stephen (2024a, July 05). From Shelf to Sip: Uncovering a Winning Consumer Journey for Suntory Global Spirits? -196 Hard Seltzer. ANA - ESOMAR. Retrieved October 05, 2024, from


https://ana.esomar.org/documents/from-shelf-to-sip-uncovering-a-winning-consumer-journey-for-suntory-global-spirits--196-hard-seltzer


Research papers

Editorial

As we gather in Chicago for ESOMAR's 2024 edition of the Art & Science of Innovation, the conference committee and I are excited to introduce you to a programme chock-filled with thought-provoking ideas, smart and ready-to-use toolkits and big...

Catalogue: North America 2024 - Innovation
Author: Giulia Gasperi
Company: TRIPTK
July 5, 2024
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Citation

Gasperi, G. (2024a, July 05). Editorial. ANA - ESOMAR. Retrieved October 05, 2024, from


https://ana.esomar.org/documents/editorial-12422