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Transformative Insights: The Journey from Research in Sustainable Innovation

Date of publication: August 5, 2024

Catalogue: North America 2024 - Innovation

Companies: Mill, Numerious

Authors: Megan Peitz, Nitin Iyer, Harry Tannenbaum

Abstract:

In a world where strategic innovation is pivotal for lasting impact, the role of market(ing) research in supporting startups on this journey is also pivotal, but many startups are skittish when it comes to investing funding towards consumer research when there are so many other costs of the business to consider. Not at Mill Industries.

Megan Peitz

Author

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Nitin Iyer

Author

This is a long description of some author details.

Harry Tannenbaum

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Transformative Insights

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August 5, 2024

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Iyer and Peitz (2024a, August 05). Transformative Insights. ANA - ESOMAR. Retrieved May 31, 2025, from


https://ana.esomar.org/documents/transformative-insights


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Citation

Peitz, Iyer and Tannenbaum (2024a, August 05). Transformative Insights: The Journey from Research in Sustainable Innovation. ANA - ESOMAR. Retrieved May 31, 2025, from


https://ana.esomar.org/documents/the-new-era-of-innovation