Back

Transformative Insights: The Journey from Research in Sustainable Innovation

Date of publication: August 5, 2024

Catalogue: North America 2024 - Innovation

Companies: Mill, Numerious

Authors: Megan Peitz, Nitin Iyer, Harry Tannenbaum

Abstract:

In a world where strategic innovation is pivotal for lasting impact, the role of market(ing) research in supporting startups on this journey is also pivotal, but many startups are skittish when it comes to investing funding towards consumer research when there are so many other costs of the business to consider. Not at Mill Industries.

Megan Peitz

Author

This is a long description of some author details.

Nitin Iyer

Author

This is a long description of some author details.

Harry Tannenbaum

Author

This is a long description of some author details.

This could also be of interest:

Videos

Transformative Insights

Catalogue: North America 2024 - Innovation

Authors: Nitin Iyer, Megan Peitz

Companies: Mill, Numerious

August 5, 2024

×

Citation

Iyer and Peitz (2024a, August 05). Transformative Insights. ANA - ESOMAR. Retrieved December 21, 2024, from


https://ana.esomar.org/documents/transformative-insights


Research Papers

Sustainable research

Catalogue: Congress 2013: Think Big

Authors: Ana Alvarez, Fiona Blades

Company: MESH Experience

September 26, 2013

×

Citation

Alvarez and Blades (2013a, September 26). Sustainable research. ANA - ESOMAR. Retrieved December 21, 2024, from


https://ana.esomar.org/documents/sustainable-research-8078


Research Papers

The New Era of Innovation

Catalogue: Asia Pacific 2024

Authors: Nikolai Reynolds, Jiongming Mu

Company: IPSOS

November 19, 2024

×

Citation

Reynolds and Mu (2024a, November 19). The New Era of Innovation. ANA - ESOMAR. Retrieved December 21, 2024, from


https://ana.esomar.org/documents/the-new-era-of-innovation


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
Research and decision Authors: H. S. Rich, J. S. Smith
×

Citation

Peitz, Iyer and Tannenbaum (2024a, August 05). Transformative Insights: The Journey from Research in Sustainable Innovation. ANA - ESOMAR. Retrieved December 21, 2024, from


https://ana.esomar.org/documents/the-new-era-of-innovation