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Research papers

You can't judge a book by its cover!

This paper proposes a new research technique to resolve the issue of severe acquiescence bias seen in the Middle East. It identifies the factors responsible for this problem and investigates the role played by specific aspects related to social...

Catalogue: Congress 2008: Frontiers
Authors: Arun Joshi, Sagar Tamang, Himanshu Vashisthaz
Company: Nielsen
September 26, 2008
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Citation

Joshi, Tamang and Vashisthaz (2008a, September 26). You can't judge a book by its cover!. ANA - ESOMAR. Retrieved October 04, 2023, from


https://ana.esomar.org/documents/you-can-t-judge-a-book-by-its-cover-


Research papers

Shoppers of Asia

Asia today has a population of more than 4 billion people, a market size which very few marketers can afford to ignore. As the region grows and the markets mature further, understanding and accommodating the various tastes, culture and the vast...

Catalogue: Asia Pacific 2010: Eyes on Asia
Authors: Himanshu Vashisthaz, Aruni Ghosh, Korakoj Nirutnapaphan
Company: Nielsen
April 20, 2010
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Citation

Vashisthaz, Ghosh and Nirutnapaphan (2010a, April 20). Shoppers of Asia. ANA - ESOMAR. Retrieved October 04, 2023, from


https://ana.esomar.org/documents/shoppers-of-asia