Abstract:
This paper proposes a new research technique to resolve the issue of severe acquiescence bias seen in the Middle East. It identifies the factors responsible for this problem and investigates the role played by specific aspects related to social customs, culture and value system that govern the life of an Arab consumer. It discusses possible alternative routes that can be followed to overcome this issue and demonstrates a research approach that is likely to work the best.
Magazines
Research World (January 2009)
Catalogue: Research World 2009
Author: ESOMAR B.V.
 
January 1, 2009
Research Papers
Multimode, global scale usage
Catalogue: Congress 2013: Think Big
Authors: Annie Pettit, Melanie Courtright, Kartik Pashupati, Roddy Knowles
Company: Research Now SSI
September 26, 2013
Research Papers
Highly developed research in less developed countries
Catalogue: ICC/ESOMAR Symposium 1984: International Marketing Research
Author: David N. Aldridge
 
June 15, 1984
