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Research papers

World of shoppers

At a macro level this paper establishes the relationship between 'Culture' and 'Shopping Behaviour'. The paper also identifies the unifying and differentiating themes which define and differentiate between the shopper segments across the globe. This...

Catalogue: Insights 2011: A New World Order In Shopper Marketing
Authors: Aruni Ghosh, Maneesh Kaushik
Companies: Nielsen, PepsiCo
March 1, 2011
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Citation

Ghosh and Kaushik (2011a, March 01). World of shoppers. ANA - ESOMAR. Retrieved December 03, 2023, from


https://ana.esomar.org/documents/world-of-shoppers