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Videos

Opening ESOMAR Latin America Event 2014 (Spanish)

How can market research contribute to continue the region’s accelerate growth? And what is the role of the researcher in this newly defined business landscape?

Catalogue: Latin America 2014: Accelerating Growth
Authors: Juan Carlos Tejada, Susana Marquis
June 15, 2017
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Citation

Tejada and Marquis (2017a, June 15). Opening ESOMAR Latin America Event 2014 (Spanish). ANA - ESOMAR. Retrieved October 11, 2024, from


https://ana.esomar.org/documents/opening-esomar-latin-america-event-2014-spanish-


Videos

Meet the FTMI students

Brief discussion with the FTMI students about the state-of-art of the research industry.

Catalogue: Latin America 2014: Accelerating Growth
Author: Dan Foreman
June 15, 2014
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Citation

Foreman, D. (2014a, June 15). Meet the FTMI students. ANA - ESOMAR. Retrieved October 11, 2024, from


https://ana.esomar.org/documents/meet-the-ftmi-students


Videos

Creative planet

Creativity is the very essence of marketing, the fuel for strong brands, and a spirit that propels business as whole. It’s potent stuff. But what we have known as creativity in the advertising industry is changing fast. We need to reconsider not...

Catalogue: Latin America 2014: Accelerating Growth
Author: Orlando Hooper-Greenhill
June 15, 2014
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Citation

Hooper-Greenhill, O. (2014a, June 15). Creative planet. ANA - ESOMAR. Retrieved October 11, 2024, from


https://ana.esomar.org/documents/creative-planet


Videos

From Orkut to Instagram (Spanish)

A lot has been said and written about social media consumers, but few empirical longitudinal studies have been done on them in Latin America. Through this study, we will see how in the past three years, important changes have occurred in the way...

Catalogue: Latin America 2014: Accelerating Growth
Author: Ivan Casas
June 15, 2014
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Citation

Casas, I. (2014a, June 15). From Orkut to Instagram (Spanish). ANA - ESOMAR. Retrieved October 11, 2024, from


https://ana.esomar.org/documents/from-orkut-to-instagram-spanish-


Videos

Latin America Conference 2014 (Spanish)

Introductory speech to the programme of the LATAM Conference 2014 from Guillermo Oliveto, Programme Committee Chair.

Catalogue: Latin America 2014: Accelerating Growth
Author: Guillermo Oliveto
June 15, 2014
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Citation

Oliveto, G. (2014a, June 15). Latin America Conference 2014 (Spanish). ANA - ESOMAR. Retrieved October 11, 2024, from


https://ana.esomar.org/documents/latin-america-conference-2014-spanish-


Videos

Kids of today and tomorrow (Spanish)

Research shapes our brands, inspires our content and helps us communicate with our audiences. Nickelodeon has undertaken the most detailed, far-reaching analysis to date of 9-14 year olds. Given the geographic scope of the study, we provide in-depth...

Catalogue: Latin America 2014: Accelerating Growth
Authors: Jo McIlvenna, Carlos Garcia
June 15, 2014
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Citation

McIlvenna and Garcia (2014a, June 15). Kids of today and tomorrow (Spanish). ANA - ESOMAR. Retrieved October 11, 2024, from


https://ana.esomar.org/documents/kids-of-today-and-tomorrow-spanish-


Videos

ESOMAR Foundation announcement

Prize giving of the Tzedaka Foundation by Gunilla Broadbent, president of ESOMAR Foundation.

Catalogue: Latin America 2014: Accelerating Growth
Author: Gunilla C. Broadbent
June 15, 2014
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Citation

Broadbent, G. C. (2014a, June 15). ESOMAR Foundation announcement . ANA - ESOMAR. Retrieved October 11, 2024, from


https://ana.esomar.org/documents/esomar-foundation-announcement-


Videos

The new multi-screen world (Spanish)

From smartphones and tablets to laptops and television, 90% of all media interactions [in the USA] today are screen-based. We took a closer look and discovered that there are two distinct ways people move among screens to get stuff done:...

Catalogue: Latin America 2014: Accelerating Growth
Authors: Daniel Finder, Gonzalo Barbieri
Company: Ipsos MRBI
June 15, 2014
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Citation

Finder and Barbieri (2014a, June 15). The new multi-screen world (Spanish). ANA - ESOMAR. Retrieved October 11, 2024, from


https://ana.esomar.org/documents/the-new-multi-screen-world-spanish-


Videos

Twitter (Spanish)

The purpose of this research is to provide qualitative content analysis of motivation as a relevant category in the relationship between user and brand - in the Twitter context. One hundred Twitter profiles were downloaded, for the researcher's...

Catalogue: Latin America 2014: Accelerating Growth
Authors: Andrea Marcela Durán Sánchez, María Angélica Aya Zarate
June 15, 2014
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Citation

Sánchez and Zarate (2014a, June 15). Twitter (Spanish). ANA - ESOMAR. Retrieved October 11, 2024, from


https://ana.esomar.org/documents/twitter-spanish-