Back

Opening ESOMAR Latin America Event 2014 (Spanish)

Date of publication: June 15, 2017

Catalogue: Latin America 2014: Accelerating Growth

Authors: Juan Carlos Tejada, Susana Marquis

Abstract:

How can market research contribute to continue the region’s accelerate growth? And what is the role of the researcher in this newly defined business landscape?

Juan Carlos Tejada

Author

This is a long description of some author details.

Susana Marquis

Author

This is a long description of some author details.

  • Video
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

Tejada and Marquis (2017a, June 15). Opening ESOMAR Latin America Event 2014 (Spanish). ANA - ESOMAR. Retrieved November 09, 2025, from


https://ana.esomar.org/documents/opening-esomar-latin-america-event-2014-spanish-