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Videos
Unlocking Consumer Minds
In the fast-moving consumer goods (FMCG) sector, the first 200 milliseconds of the initial encounter with a package make the difference. Consumers either like what they see and go for it, or they move on to alternative products. However, the reasons...
Catalogue: Latin America 2024
Authors: Luis Fernando Rico Navas, Cornelia Schonberger
Company: MindMetriks
April 24, 2024
Videos
Opening & Welcome
Catalogue: Latin America 2024
Authors: Joaquim Bretcha, Sandra Triana
Company: ESOMAR
April 24, 2024
Videos
The Human Kaleidoscope
Catalogue: Latin America 2024
Author: Daniel Lagache
Company: PYRO
April 24, 2024
Videos
The Human Kaleidoscope
Discussion
Catalogue: Latin America 2024
Authors: Constanza Cilley, Daniel Lagache, Monica Lemoine, Ezequiel Erdei, Itzelli Vizcaino Cadena, Juan David Giraldo Ruiz, Lucas Lopez Lince
Companies: Voices Consultancy, PYRO, CNC-ViaCiencia, Mega Research, PepsiCo, IPSOS, Grupo Exito
April 24, 2024
Videos
Breaking The Mold
Discussion
Catalogue: Latin America 2024
Authors: Mariela Mociulsky, Adrian Kohan, Olga Bocanegra, Catalina Nino Penuela, Evelyn Juarez Sotomayor
Companies: Trendsity, Gentedemente, Natura & Co (Avon), OMG Peru, Datum Internacional
April 24, 2024
Videos
The Un-Futuristic Future of Vehicles in Latin America
Making the decision to conduct a syndicated study on one of the most popular generations in the history of marketing was no easy task. We didn?t know the impact this project would have, as it pertained a generation that was buzzing everywhere and...
Catalogue: Latin America 2024
Authors: Ana Paola Rodriguez Perez, Rafael Delgado Calleros
Companies: Nissan Motor Co., De La Riva Group
April 24, 2024
Videos
