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Videos

Videos

Inspiring Conscious Consumption

The invitation: Let's talk about possibilismIn this era of ecological fragility and social transformation, the marketing arena is on the cusp of a paradigm shift. "Promoting Sustainable Lifestyles in Colombia through Shopping" is not just a title; it...

Catalogue: Latin America 2024
Authors: Lucas Lopez Lince, Juan David Giraldo Ruiz
Companies: IPSOS, Grupo Exito
April 24, 2024

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Videos

Research papers

Revolutionising Product Testing and Optimisation with Artificial Intelligence

What do a driverless car, a drone delivering a package at the top of a skyscraper, a robotic instrument performing surgery and a robot amusing the elderly all have in common with each other? Artificial intelligence! As a unique combination of science...

Catalogue: Asia Pacific 2023 - Innovation
Authors: Hoshang Dotiwala, Jason Cohen
Companies: IPSOS, NielsenIQ
November 22, 2023

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Generative AI Current Limitations, future promises

Catalogue:
Author:
Company: IPSOS
November 13, 2023

Webinars

Polling the 2024 US election

What's it about?The November 2024 American presidential election might be historic: Two Presidents, Joe Biden and Donald Trump in a rematch of 2020. Faced with criticism following that election and the emergence of extreme right and left voters,...

Catalogue: Webinars 2023
Authors: Jean-Marc Leger, Kathy Frankovic, Clifford Alexander Young, David Lauter, John Anzalone, Bill McInturff
Companies: Leger, IPSOS, Los Angeles Times, Public Opinion Strategies, Impact research
November 8, 2023

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