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Videos
Workshop: Love Triangles
Catalogue: Congress 2024
Author: Denise Hicks
Company: C Space
October 1, 2024
Videos
What is the Blueprint for Brand Growth?
Whether planning for a cookieless future, pondering the role of AI or adapting to a challenging economic environment, uncertainty is the only certainty for marketing leaders. Whatever upheaval they face, the fundamental question that every chief...
Catalogue: Congress 2024
Authors: Mary Kyriakidi, Jane Ostler
October 1, 2024
Videos
Nothing to Fear but Fear Itself
Mountain Dew is an iconic brand and one of the best-selling brands of carbonated soft drinks (CSD) in India. The brand is positioned on the concept of "courage" with the tagline Dar Ke Aage Jeet Hai (Beyond Fear Lies Victory), which has grown to...
Catalogue: Congress 2024
Authors: Ramasubramanian Narayanan, Shobha Prasad
October 1, 2024
Videos
The LATAM Airlines Story
This is the story of harnessing cultural diversity to bring meaning to LATAM Airlines. Many airlines represent a country, but representing the cultural diversity of a region or continent is fraught with challenges. Does Peru or Chile make the best...
Catalogue: Congress 2024
Authors: Fiona Blades, Javier Reyes, Andre DAbreu
October 1, 2024
Videos
Making Your Brand Culturally Iconic
Catalogue: North America 2024 - Innovation
Authors: Patricia King, Jorge Calvachi
Companies: La-Z-Boy, Dig Insights
August 5, 2024
Videos
Using AI for Innovating Brand Strategy
Catalogue: North America 2024 - Innovation
Authors: Marco Vriens, Rogier Verhulst
Companies: LinkedIn, Kwantum
August 5, 2024
Research papers
Acting on the Unsaid
How we can change our thought processes, allowing room for both expression and action, transforming our approach to research and ultimately fostering business growth. And the business grew; this is what Chokis in CARICAM is about.
Catalogue: Latin America 2024
Authors: Carolina Porcari, Luis Alejandro Zarate, Itzelli Vizcaino, Ezequiel Erdei
Companies: Mega Research, PepsiCo
April 24, 2024
Research papers
The Perfect Pair
What would you do if you had a short deadline to execute a new global product launch in Latin America? Do you think you would have enough time and accuracy to deeply understand people while addressing business needs? Some people say the perfect...
Catalogue: Latin America 2024
Authors: Magdalena Garcia Grisanti, Diego Alarcon
Company: The Coca-Cola Company
April 24, 2024
Videos
