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Using AI for Innovating Brand Strategy

Date of publication: August 5, 2024

Catalogue: North America 2024 - Innovation

Companies: LinkedIn, Kwantum

Authors: Marco Vriens, Rogier Verhulst

Abstract:

Marco Vriens

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Rogier Verhulst

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Research Papers

Using AI for Innovating Brand Strategy

Catalogue: North America 2024 - Innovation

Authors: Marco Vriens, Rogier Verhulst

Companies: LinkedIn, Kwantum

July 5, 2024

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Citation

Vriens and Verhulst (2024a, July 05). Using AI for Innovating Brand Strategy. ANA - ESOMAR. Retrieved September 15, 2024, from


https://ana.esomar.org/documents/using-ai-for-innovating-brand-strategy-12429


Research Papers

Using continuous consumer panels for established brand advertising strategy testing

Catalogue: Seminar 1987: Improving The Use Of Consumer Panels For Marketing Decisions

Author: Jan Willem Bol

 

June 15, 1987

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Citation

Bol, J. (1987a, June 15). Using continuous consumer panels for established brand advertising strategy testing. ANA - ESOMAR. Retrieved September 15, 2024, from


https://ana.esomar.org/documents/using-continuous-consumer-panels-for-established-brand-advertising-strategy-testing


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Discovering new actionable insights with AI

Catalogue: Congress 2019: The Global Data & Insights Summit

Authors: Sunita Venkataraman, Manish MIttal

Company: Course5 Intelligence

September 8, 2019

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Citation

Venkataraman and MIttal (2019a, September 08). Discovering new actionable insights with AI. ANA - ESOMAR. Retrieved September 15, 2024, from


https://ana.esomar.org/documents/discovering-new-actionable-insights-with-ai-10667


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Market research for petroleum products in the automotive field Authors: D. Leerentveld
Research and decision Authors: H. S. Rich, J. S. Smith
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Citation

Vriens and Verhulst (2024a, August 05). Using AI for Innovating Brand Strategy. ANA - ESOMAR. Retrieved September 15, 2024, from


https://ana.esomar.org/documents/discovering-new-actionable-insights-with-ai-10667