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Using AI for Innovating Brand Strategy

Date of publication: August 5, 2024

Catalogue: North America 2024 - Innovation

Companies: LinkedIn, Kwantum

Authors: Marco Vriens, Rogier Verhulst

Abstract:

Marco Vriens

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Rogier Verhulst

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Research Papers

Using AI for Innovating Brand Strategy

Catalogue: North America 2024 - Innovation

Authors: Marco Vriens, Rogier Verhulst

Companies: LinkedIn, Kwantum

July 5, 2024

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Citation

Vriens and Verhulst (2024a, July 05). Using AI for Innovating Brand Strategy. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/using-ai-for-innovating-brand-strategy-12429


Research Papers

Using continuous consumer panels for established brand advertising strategy testing

Catalogue: Seminar 1987: Improving The Use Of Consumer Panels For Marketing Decisions

Author: Jan Willem Bol

 

June 15, 1987

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Citation

Bol, J. (1987a, June 15). Using continuous consumer panels for established brand advertising strategy testing. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/using-continuous-consumer-panels-for-established-brand-advertising-strategy-testing


Research Papers

Takes AI to Understand AI

Catalogue: Asia Pacific 2024

Authors: Johan Pangaribuan, Justine Clements, Dianne Capuz, Vorasaya Suvanatap, Cheryl Ganesan-Lim

Companies: Samsung Electronics, Samsung

November 19, 2024

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Citation

Pangaribuan, Clements, Capuz, Suvanatap and Ganesan-Lim (2024a, November 19). Takes AI to Understand AI. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/takes-ai-to-understand-ai


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Citation

Vriens and Verhulst (2024a, August 05). Using AI for Innovating Brand Strategy. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/takes-ai-to-understand-ai