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Research papers

Unlocking the Secrets of Agile Information

Mars Wrigley has embarked on a journey to enhance its portfolio with healthier options that cultivate people?s need for more physical, emotional and social resilience. To develop this health and well-being strategy, they combined foundational and...

Catalogue: Asia Pacific 2023 - Innovation
Authors: Thomas Troch, Selma van t Hul
Companies: Human8, Mars Wrigley
November 27, 2023
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Citation

Troch and van t Hul (2023a, November 27). Unlocking the Secrets of Agile Information. ANA - ESOMAR. Retrieved October 05, 2024, from


https://ana.esomar.org/documents/unlocking-the-secrets-of-agile-information


Research papers

Enter the experience economy

While the ideal marketing research study drives change, only half of research studies succeed at that goal. Similar to guerilla marketing, the solutions often lie in unconventional and creative ways of engaging the audience, obtaining a maximum...

Catalogue: Congress 2016: #WOW
Author: Thomas Troch
Company: InSites Consulting
September 22, 2016
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Citation

Troch, T. (2016a, September 22). Enter the experience economy. ANA - ESOMAR. Retrieved October 05, 2024, from


https://ana.esomar.org/documents/enter-the-experience-economy-8868


Research papers

Turning shopper insights into company-wide memes

Impact is the name of the game in market research. There are two critical success factors to activate an organisation with the outcome of research: a co-creative platform where employees can interact with the insights and a research method that...

Catalogue: Congress 2015: Revelations
Authors: Niels Schillewaert, Holly Rozelle, Olesya Govorun, Tom De Ruyck, Thomas Troch
Company: InSites Consulting
October 1, 2015
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Citation

Schillewaert, Rozelle, Govorun, De Ruyck and Troch (2015a, October 01). Turning shopper insights into company-wide memes. ANA - ESOMAR. Retrieved October 05, 2024, from


https://ana.esomar.org/documents/turning-shopper-insights-into-company-wide-memes-8594


Research papers

Unveiling the Power of Synergy in Innovation

Since late 2022, generative AI (GenAI) has emerged as a game-changer in the insights and innovation landscape, promising more than just efficiency gains. Ricola and Human8 conducted an experiment to delve into GenAI's practical application in...

Catalogue: Congress 2024
Authors: Annelies Verhaeghe, Thomas Troch, Elise Misse, Patricia Van der Hart
Companies: Ricola, Human8
January 1, 1970
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Citation

Verhaeghe, Troch, Misse and Van der Hart (1970a, January 01). Unveiling the Power of Synergy in Innovation . ANA - ESOMAR. Retrieved October 05, 2024, from


https://ana.esomar.org/documents/unveiling-the-power-of-synergy-in-innovation-