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Research papers

Content-based research

The objective of this paper is to describe the four stages to create a successful digital laboratory, which allows, for example, testing territories of communication in social networks. This would mean that it is possible to pre-test the content of a...

Catalogue: Latin America 2019
Author: Erick Morales Donde
Company: De La Riva Group
April 7, 2019
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Citation

Morales Donde, E. (2019a, April 07). Content-based research. ANA - ESOMAR. Retrieved December 11, 2023, from


https://ana.esomar.org/documents/content-based-research