You searched for: "*"

The results has been filter on Authors containing Swati Shankar.
ANA has found 1 results for you, in 260 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

When GenAI Meets Gen Z

Brands are successful when they can effectively convert business strategy into ideas that speak to their consumers. The ultimate prize is to be able to create game-changing concepts that capture the consumer?s imagination and bridge the gap between...

Catalogue: North America 2024 - Innovation
Authors: Adrian Terron, Swati Shankar
Company: TATA Group
August 5, 2024
×

Citation

Terron and Shankar (2024a, August 05). When GenAI Meets Gen Z. ANA - ESOMAR. Retrieved October 13, 2024, from


https://ana.esomar.org/documents/when-genai-meets-gen-z