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Research papers

Can discussion between European and American media researchers contribute to overcoming methodological deadlocks?

Small details in questionnaire construction, especially pre-coded answer categories, can easily manipulate the measurement of readership figures. Under these circumstances it is a central concern to find a yardstick to measure which readership...

Catalogue: AMA/ESOMAR Conference 1979: It Won't Work Here
Authors: Friedrich Tennstadt Noelle-Neumann, Rüdiger Schulz, Friedrich W. R. Tennstädt
March 1, 1979
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Citation

Noelle-Neumann, Schulz and Tennstädt (1979a, March 01). Can discussion between European and American media researchers contribute to overcoming methodological deadlocks?. ANA - ESOMAR. Retrieved May 21, 2024, from


https://ana.esomar.org/documents/can-discussion-between-european-and-american-media-researchers-contribute-to-overcoming-methodological-deadlocks-