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Research papers

Measuring television audience reactions by multivariate analysis techniques

This paper describes a comprehensive TV audience reaction service which has recently been initiated on a pilot basis for Independent Television in the U.K. The service as a whole has been designed as a flexible research instrument, capable of...

Catalogue: Seminar 1970: Attitude And Motivation Research
Author: Ian R. Haldane
February 1, 1970

Research papers

The practical value of a survey on sexual behaviour and attitudes towards sex in The Netherlands

The particular survey into sexuality in Holland was co-ordinated by the market and opinion research department of the publishing house concerned. An advisory committee was formed consisting of the Attwoods Netherlands team charged with the conduct of...

Catalogue: Seminar 1970: Attitude And Motivation Research
Author: Jan D. Noordhoff
February 1, 1970

Research papers

Comments on mr. J. F. Boss' paper

In reviewing the paper presented by Mr. J.F. Boss I believe there will be consensus that this is one of the most specialised contributions to the seminar, for which we should be grateful as it is giving a clear overview on recent methodological...

Catalogue: Seminar 1970: Attitude And Motivation Research
Author: Wolfgang Meyer
February 1, 1970

Research papers

A critical appraisal of pilot techniques in qualitative research

In many ways the qualitative research techniques have remained static over the years and have come to be taken very much for granted. It is perhaps instructive therefore, in the context of greater sophistication in quantifying attitudes, to...

Catalogue: Seminar 1970: Attitude And Motivation Research
Author: John F. Drakeford
February 1, 1970

Research papers

Comments on mr. Drakeford's paper

Mr. Drakeford commented in his paper upon a number of possible problems related to qualitative methods , bearing in mind the recent growth of sophisticated analysis techniques relying upon preliminary work of a qualitative nature. Mr. Drakeford...

Catalogue: Seminar 1970: Attitude And Motivation Research
Author: Gordon Haymes
February 1, 1970

Research papers

Comments on mr. J.D. Noordhoff's paper

In a seminar on attitude research, the most interesting contribution this paper could make is the evidence of a positive correlation between professed behaviour and actual behaviour. Unfortunately, reliable figures on actual behaviour in the fields...

Catalogue: Seminar 1970: Attitude And Motivation Research
Author: John Knecht
February 1, 1970

Research papers

The use of motivation and attitude research in formulating advertising strategy

In order to formulate an advertising strategy two requisites have to be present: firstly a way of reasoning taking into account all pertinent elements in an orderly fashion and secondly the proper information to fee this scheme so that it develops on...

Catalogue: Seminar 1970: Attitude And Motivation Research
Author: H. Joannis
February 1, 1970

Research papers

Some aspects of attitudes measurement multidimensional scaling

This report is not a result of personal research. It attempts only to evoke a few techniques which, at least in our country, are insufficiently used by marketing practitioners. The bibliography on such techniques is so extensive that we could not...

Catalogue: Seminar 1970: Attitude And Motivation Research
Author: Jean-François Boss
February 1, 1970

Research papers

Attitude and motivation research in exporting

At this stage it is important to realise that in international trade attitude and motivation research should not be confined to the country or countries which are the export targets but should include similar research within the exporting country...

Catalogue: Seminar 1970: Attitude And Motivation Research
Author: Henk L. Bos
February 1, 1970