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Research papers

Measurement of OOH audiences

This paper provides a contribution to the process of generating databases as applied to outdoor measurement in the situation where budget restrictions disallow the use of GPS systems.The authors review adjustments made, within traditional criteria,...

Catalogue: ESOMAR/ARF WAM Conference 2005: Outdoor/Out-of-Home
Authors: Alberto Arnaldo, Alberto Rawe, Jorge Funes Bertoli
Company: IBOPE Inteligencia
June 20, 2005