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Research papers

A method for evaluating the importance of perceived attributes

The measurement of a product's objective and subjective characteristics, the determination of its image attributes and the segmentation of the consumer population in terms of their product-related expectancies are three central steps for the...

Catalogue: New Monograph Series Vol.5: Brand Choice Modelling
Authors: Daniel Bachelet, Joseph Lion
June 15, 1998
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Citation

Bachelet and Lion (1998a, June 15). A method for evaluating the importance of perceived attributes . ANA - ESOMAR. Retrieved November 28, 2023, from


https://ana.esomar.org/documents/a-method-for-evaluating-the-importance-of-perceived-attributes-


Research papers

A method for evaluating the importance of perceived attributes applied to the development and positioning of new products

The measurement of a product's objective and subjective characteristics, the determination of its image attributes and the segmentation of the consumer population in terms of their product- related expectancies are three steps central to the...

Catalogue: ESOMAR Congress 1988
Authors: Daniel Bachelet, Joseph Lion
September 1, 1988
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Citation

Bachelet and Lion (1988a, September 01). A method for evaluating the importance of perceived attributes applied to the development and positioning of new products. ANA - ESOMAR. Retrieved November 28, 2023, from


https://ana.esomar.org/documents/a-method-for-evaluating-the-importance-of-perceived-attributes-applied-to-the-development-and-positioning-of-new-products


Research papers

A method for evaluating the importance of perceived attributes applied to the development and positioning of new products (French)

The measurement of a product's objective and subjective characteristics, the determination of its image attributes and the segmentation of the consumer population in terms of their product- related expectancies are three steps central to the...

Catalogue: ESOMAR Congress 1988
Authors: Daniel Bachelet, Joseph Lion
September 1, 1988
×

Citation

Bachelet and Lion (1988a, September 01). A method for evaluating the importance of perceived attributes applied to the development and positioning of new products (French). ANA - ESOMAR. Retrieved November 28, 2023, from


https://ana.esomar.org/documents/a-method-for-evaluating-the-importance-of-perceived-attributes-applied-to-the-development-and-positioning-of-new-products-french-


Research papers

A method for processing Kelly Grids

The classic approach to the construction of a questionnaire containing products perception items involves three phases: - a qualitative phase; - a data reduction phase; - the definitive questionnaire is then drawn up.This paper describes a method...

Catalogue: Paper 1978: Analysis of Data
Authors: Joseph Lion, Jacques Braun
February 1, 1978
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Citation

Lion and Braun (1978a, February 01). A method for processing Kelly Grids. ANA - ESOMAR. Retrieved November 28, 2023, from


https://ana.esomar.org/documents/a-method-for-processing-kelly-grids


Research papers

Influence of the utilization of multivariate techniques on the quality of studies (French)

After six years of utilization of multivariate techniques, we discover that these techniques have brought us along to conceive studies of a more complex structure as well as more clear in their basic assumptions. In this paper, we attempt to analyse...

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: Joseph Lion
August 1, 1975
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Citation

Lion, J. (1975a, August 01). Influence of the utilization of multivariate techniques on the quality of studies (French). ANA - ESOMAR. Retrieved November 28, 2023, from


https://ana.esomar.org/documents/influence-of-the-utilization-of-multivariate-techniques-on-the-quality-of-studies-french-


Research papers

Influence of the utilization of multivariate techniques on the quality of studies

After six years of utilization of multivariate techniques, we discover that these techniques have brought us along to conceive studies of a more complex structure as well as more clear in their basic assumptions. In this paper, we attempt to analyse...

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: Joseph Lion
August 1, 1975
×

Citation

Lion, J. (1975a, August 01). Influence of the utilization of multivariate techniques on the quality of studies. ANA - ESOMAR. Retrieved November 28, 2023, from


https://ana.esomar.org/documents/influence-of-the-utilization-of-multivariate-techniques-on-the-quality-of-studies


Research papers

Segmentation and cluster analysis

It has become commonplace to note the growing use of sophisticated techniques in processing market research: cluster analysis and segmentation analysis, as well as factor analysis, discriminant analysis, canonical analysis, multivariate analysis of...

Catalogue: Seminar 1972: Segmentation And Typology
Author: Joseph Lion
June 15, 1972
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Citation

Lion, J. (1972a, June 15). Segmentation and cluster analysis. ANA - ESOMAR. Retrieved November 28, 2023, from


https://ana.esomar.org/documents/segmentation-and-cluster-analysis