Back

Influence of the utilization of multivariate techniques on the quality of studies

Date of publication: August 1, 1975

Catalogue: ESOMAR Congress 1975: Quality In Research

Author: Joseph Lion

Abstract:

After six years of utilization of multivariate techniques, we discover that these techniques have brought us along to conceive studies of a more complex structure as well as more clear in their basic assumptions. In this paper, we attempt to analyse the mechanism of that enrichment which appears to be located on different levels both logical and chronological.

Joseph Lion

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

Influence of the utilization of multivariate techniques on the quality of studies (French)

Catalogue: ESOMAR Congress 1975: Quality In Research

Author: Joseph Lion

 

August 1, 1975

×

Citation

Lion, J. (1975a, August 01). Influence of the utilization of multivariate techniques on the quality of studies (French). ANA - ESOMAR. Retrieved July 12, 2025, from


https://ana.esomar.org/documents/influence-of-the-utilization-of-multivariate-techniques-on-the-quality-of-studies-french-


Research Papers

The utilization of social policy research

Catalogue: AMA/ESOMAR Conference 1979: It Won't Work Here

Authors: Mark van de Vall, Cheryl Bolas

 

March 1, 1979

×

Citation

van de Vall and Bolas (1979a, March 01). The utilization of social policy research. ANA - ESOMAR. Retrieved July 12, 2025, from


https://ana.esomar.org/documents/the-utilization-of-social-policy-research


Research Papers

The question of quality

Catalogue: Seminar 1990: The Quality Of Media Information

Authors: Michael Svennevig, David E. Morrison

 

June 15, 1990

×

Citation

Svennevig and Morrison (1990a, June 15). The question of quality. ANA - ESOMAR. Retrieved July 12, 2025, from


https://ana.esomar.org/documents/the-question-of-quality


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

Lion, J. (1975a, August 01). Influence of the utilization of multivariate techniques on the quality of studies. ANA - ESOMAR. Retrieved July 12, 2025, from


https://ana.esomar.org/documents/the-question-of-quality