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Influence of the utilization of multivariate techniques on the quality of studies

Date of publication: August 1, 1975

Catalogue: ESOMAR Congress 1975: Quality In Research

Author: Joseph Lion

Abstract:

After six years of utilization of multivariate techniques, we discover that these techniques have brought us along to conceive studies of a more complex structure as well as more clear in their basic assumptions. In this paper, we attempt to analyse the mechanism of that enrichment which appears to be located on different levels both logical and chronological.

Joseph Lion

Author

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Citation

Lion, J. (1975a, August 01). Influence of the utilization of multivariate techniques on the quality of studies. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/influence-of-the-utilization-of-multivariate-techniques-on-the-quality-of-studies