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Videos
The hunt for an "authentic" coffee experience
Although consumers are quite particular when it comes to choosing coffee, understanding the criteria they base their choices on - particularly what causes them to consider coffee 'authentic' - can be difficult. Spurred by the convenience store...
Catalogue: Asia Pacific 2017: Discoveries
Authors: Humphery Chen, Junichi Ichiba
Company: INTAGE HOLDINGS Inc.
December 4, 2017
Research papers
It takes many notes to make a symphony
We are in an age of data carpet bombing. Businesses are staggering with the flow of industry updates, investor reports, retail audits, sales dashboards, brand tracks, social listening ad nauseam. The data is intended to empower, yet it overwhelms....
Catalogue: Congress 2017: Visionary
Author: Ritanbara Mundrey
August 24, 2017
Research papers
The hunt for an "authentic" coffee experience
Although consumers are quite particular when it comes to choosing coffee, understanding the criteria they base their choices on - particularly what causes them to consider coffee 'authentic' - can be difficult. Spurred by the convenience store...
Catalogue: Asia Pacific 2017: Discoveries
Authors: Junichi Ichiba, Humphrey Chen, Yuki Tanaka
Company: INTAGE HOLDINGS Inc.
May 9, 2017
Research papers
Slow burn to fiery flame
This is an account of how market researchers can apply the expertise of data analysis in non-traditional research to deliver leading-edge insight. The issue explored is slow growth in the coffee category. Going beyond primary research, three...
Catalogue: Asia Pacific 2016: Get Connected!
Author: Ritanbara Mundrey
May 19, 2016
Research papers
Human beans
Have you become tired of the 150 attribute lists to segment consumers? Are you trying to determine what to do with all the BIG DATA floating around in social media? The consumer is documenting their lives and we can use this information to our...
Catalogue: Congress 2014: What Inspires?
Authors: Vanessa Oshima, Tobias Wacker
September 10, 2014
Videos
Human beans
Have you become tired of the 150 attribute lists to segment consumers? Are you trying to determine what to do with all the BIG DATA floating around in social media? The consumer is documenting their lives and we can use this information to our...
Catalogue: Congress 2014: What Inspires?
Authors: Vanessa Oshima, Tobias Wacker
June 15, 2014
Research papers
Coffee mavens and the global search for the ultimate experience
This paper reviews the first marketing application of the use of coffee mavens, trusted expert coffee consumers willing to share knowledge and the first to pick up new trends. A worldwide online usage and attitudes study on coffee helped define the...
Catalogue: Asia Pacific 2011: Increasing Value Through Simplicity
Authors: Roberto Cappuccio, Peter Kenny
Company: Colmar Brunton
March 20, 2011
Research papers
Mobile location based research
Mobile Internet access, a fast-growing alternative to Internet access on desktop or laptop computers, is highlighted in this study involving on-site mobile data collection. Participants were required to upload a photo of their location, requiring...
Catalogue: Online Research 2010: E-Universe
Authors: Chris Ferneyhough, Andrew Grenville, Monique Morden
Company: Vision Critical
October 19, 2010
Research papers
