Abstract:
Mobile Internet access, a fast-growing alternative to Internet access on desktop or laptop computers, is highlighted in this study involving on-site mobile data collection. Participants were required to upload a photo of their location, requiring technical aptitude and ability that is currently not ubiquitous. However, the photos alongside survey data takes us closer to fully examining a purchase and consumption experience without interviewer intrusion. The data collected provided insight into differences in coffee consumption across different countries and cultures, but more importantly shed light on research considerations for location-based research on mobile devices. A list of best practices to assist with this endeavour have been compiled.
Research Papers
Innovative mobile research in developing countries
Catalogue: Online Research 2010: E-Universe
Author: Emmanuel Bellity
 
October 19, 2010
Research Papers
Designing relevance
Catalogue: Online Research 2010: E-Universe
Authors: Francesco D'Orazio, Esther Garland, Tom Crawford
Company: Face
October 19, 2010
Research Papers
Social media and market research in Latin America
Catalogue: Latin America 2010: The Innovation Journey
Author: Diego Meller
 
May 21, 2010
