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Research papers

Media profit and market gaps

13 Danish magazines are looked at as branded goods with perceptions and images that can be measured among the consumers. They are competitors, although the editorial content varies between women- family- and TV-magazines. Can these magazines be...

Catalogue: Seminar 1987: Publishing For Optimum Profit
Authors: Hanne Treu Olsen, Ole Ejnar Andersen
November 25, 1987

Research papers

The measurement of perception and motivation

This paper discusses the measurement of perception and motivation, concentrating on two techniques used for this measurement task. Factor analysis has traditionally been used for the measurement of perception and motivation, while correspondence...

Catalogue: Seminar 1987: Micro And Macro Market Modelling
Author: John Rice
October 26, 1987