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Media profit and market gaps

Date of publication: November 25, 1987

Catalogue: Seminar 1987: Publishing For Optimum Profit

Authors: Hanne Treu Olsen, Ole Ejnar Andersen

Abstract:

13 Danish magazines are looked at as branded goods with perceptions and images that can be measured among the consumers. They are competitors, although the editorial content varies between women- family- and TV-magazines. Can these magazines be positioned along some dimensions in the same perceptual map? In 1986 AIM conducted interviews, based on associative question technique and correspondence analysis, the media profiles on 10 editorial attributes were plotted in one perceptual map.

Hanne Treu Olsen

Author

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Ole Ejnar Andersen

Author

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Research Papers

Reading probabilities

Catalogue: Seminar 1990: The Quality Of Media Information

Authors: Sigurd Bennike, Hanne Treu Olsen, Simon Ortmann

 

June 15, 1990

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Citation

Bennike, Olsen and Ortmann (1990a, June 15). Reading probabilities. ANA - ESOMAR. Retrieved October 04, 2023, from


https://ana.esomar.org/documents/reading-probabilities


Research Papers

The role of the readers of Panorama and Grazia in the interpersonal communication process

Catalogue: Seminar 1983: Publishing A Better Product

Authors: Arnaldo Aisa, Luisa Pogliana

 

November 23, 1983

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Citation

Aisa and Pogliana (1983a, November 23). The role of the readers of Panorama and Grazia in the interpersonal communication process . ANA - ESOMAR. Retrieved October 04, 2023, from


https://ana.esomar.org/documents/the-role-of-the-readers-of-panorama-and-grazia-in-the-interpersonal-communication-process-


Research Papers

The development of the "affinity index"

Catalogue: Seminar 1979: Publishing And The Communications Industry

Authors: Georg Gramse, Jörg Laufer

 

November 1, 1979

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Citation

Gramse and Laufer (1979a, November 01). The development of the "affinity index". ANA - ESOMAR. Retrieved October 04, 2023, from


https://ana.esomar.org/documents/the-development-of-the-affinity-index-


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Citation

Olsen and Andersen (1987a, November 25). Media profit and market gaps. ANA - ESOMAR. Retrieved October 04, 2023, from


https://ana.esomar.org/documents/the-development-of-the-affinity-index-