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Research papers

The role and influence of the interviewer

In this article we will investigate the interviewer's influence on the quality of research results a little further, ignoring many interesting aspects of the interview as a research technique and restricting ourselves intentionally, to the...

Catalogue: The European Marketing Research Review 1969
Author: P. Brandsma
August 1, 1969

Research papers

A test-interview-survey

Results of an experimental investigation concerning erroneous answering, non-representativeness of respondents, revisiting of interviewees refusing to answer.

Catalogue: ESOMAR/WAPOR Conference 1963
Author: W. Horn
June 15, 1963